I was born in Recife and trained as an architect. For about seven years I worked between architecture and design running the agency Chão Ateliê, taking projects from drawing to construction. In 2022 I moved to São Paulo, where I went deep into visual communication, exhibition design and environmental design.
Today I lead the creative team at DUX Company, with designers and copywriters looking after three brands. Outside of work, I like designing processes and automating whatever repeats.
[NICE TO MEET YOU]
[RECIFE → SÃO PAULO]
10 YEARS OF CAREER AND 100+ PROJECTS [AND COUNTING]
3 BRANDS UNDER MY LEAD
[01]
From brandbook
to build
A brand is only ready when it works in the real world: in the material, in the light, at store scale and in the routine of the people executing it. That passage from paper to space is where I like to work.
[02]
Process is
design too
I like building processes and automating what repeats: construction checklists, brandbook templates, approval flows. That leaves time for what needs a designer’s eye.
[ BELIEFS ]
[MY CRAFT]
Between architecture and design, my work revolves around taking the brand into the physical world with precision: from brandbook to store, from signage to construction.
[01]
Translating the brand book into stores, facades and signage that work on site.
[02]
Signage, wayfinding and identity applied to space, at real scale.
[03]
Narrative, circulation and installation: brand and content occupying the space.
RELATED WORK ↓
[04]
Store design and construction oversight, focused on experience and feasibility.
RELATED WORK ↓
[05]
Identity, packaging and 3D visualization to present the brand with precision.
[06]
Leading designers and copywriters, approval routines and delivery standards.
CREATIVE TEAM · DUX
[BRANDS AND CLIENTS]
[THE STORY SO FAR]
From Recife to São Paulo, from my own agency to leading a creative team. Each stage added a layer: design, construction, brand and management.
DUX COMPANY
SÃO PAULO
I lead 360º creative at the in-house agency, with designers and copywriters looking after three brands.
DUX COMPANY
SÃO PAULO
The copywriting team joined the department, bringing creative for all three brands under one direction.
DUX COMPANY
SÃO PAULO
I began leading the in-house agency’s design team, with conceptual direction and review of deliverables.
DUX COMPANY
SÃO PAULO
Campaigns, assets and brand materials for DUX Human Health, Eat Clean and DUX Company.
ZOL DESIGN
SÃO PAULO
Visual communication, exhibition design and environmental design, on projects that had to work in real space.
VENDAVAL CATALISADORA
RECIFE
Visual identity and communication pieces for impact and innovation projects.
CHÃO ATELIÊ
RECIFE
About seven years between design and construction. The agency’s work was featured in two newspaper articles.
UFPE
RECIFE
A foundation in design, drawing and construction that still guides how I work.
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