Identity for a microbiology lab: the brand cultivated like a bacterial colony.
Identity for a microbiology lab: the brand cultivated like a bacterial colony.
CLIENT
OMA Microbiologia
LOCATION
Brazil
SCOPE
Visual identity and custom typography
ROLE
Designer
01
CHALLENGE
CHALLENGE
Move away from the clinical vocabulary of lab brands and show what happens inside: a living, organic, unpredictable process within controlled parameters.
Move away from the clinical vocabulary of lab brands and show what happens inside: a living, organic, unpredictable process within controlled parameters.
02
SOLUTION
SOLUTION
The word became a guide vector for the colony's growth in three stages, seed, grow and full, which gave rise to custom fonts and macro photographs of Petri dishes.
The word became a guide vector for the colony's growth in three stages, seed, grow and full, which gave rise to custom fonts and macro photographs of Petri dishes.
