Protein Brownie

Launch campaign for a protein brownie: tasty and high in protein doesn't have to be out of this world.

CLIENT

DUX Human Health

LOCATION

São Paulo, Brazil

SCOPE

Concept, art direction and rollout of the launch campaign

ROLE

Creative supervisor · DUX Company

CHALLENGE

A tasty, low-carb, high-fiber, high-protein snack sounds too good to be true. The campaign had to sell the product without falling back on the generic supplement photo.

SOLUTION

The concept plays with the idea of something from another world: the brownie's surface, shot in macro like a planet, answers that it's real. It's DUX. The line carried through film, KV, website, social and media.

CREDITS

DUX creative team: Matheus Deiró, Bianca Barros, Petra Almeida, Matheus Manente and Carol Bleinat · Production: Brasa